Campaign category
Pet nutrition
Creator-led content around pet nutrition and everyday feeding moments.
Community Influencer Marketing Agency
Turning relevance into influence — and influence into measurable growth.
Buddy is an influencer agency that does things differently. Rather than applying a one-size-fits-all approach, we take the time to understand each brand, audience and objective, creating a tailor-made strategy for every campaign.
We started in the pet world, and animal influencers remain at the heart of what we do. Building on this experience and our extensive network, we also connect brands with relevant lifestyle creators and passionate communities. We bring brands and audiences together in a targeted, creative and cost-effective way.
From strategy and talent matching to campaign management, UGC, data reporting and photo shoots: Buddy handles the entire process, from A to Z. Whatever the brief, we stay flexible, think pragmatically and make it happen.
A look at the pet influencer campaigns and lifestyle partnerships we create for brands in food, care, services and everyday life. This is where Buddy’s story began — and where our expertise continues to grow.
We believe the future of marketing is about relevance within communities. Not the biggest audience, but the right audience. Not as much reach as possible, but a distinctive approach, engagement and impact.
We started in the pet industry and now work with 150+ pet influencers in the Netherlands, Belgium, Germany and France. Animal influencers are our foundation and remain our core focus today. We have seen how powerful it is to connect brands with specific communities and turn that connection into measurable results.
Building on this strong foundation, we are expanding into lifestyle communities, connecting brands with relevant creators and audiences where pets meet lifestyle.
Be part of our story!
A selection from Buddy’s pet influencer community.
Together with Bregje, Maxime founded Buddy the Agency around four years ago. Since then, they’ve been redefining influencer marketing within the pet industry.
With a background in strategy and planning in tech, Maxime brings a strategic lens to influencer marketing. From building the agency to developing campaigns for clients, it’s the intersection of strategy and creativity that truly drives her.
Bregje started her career in Human Resources around ten years ago, quickly becoming an expert in her field. Today, she brings that experience into everything she does at Buddy — and it’s a key part of what sets the agency apart.
Whether working with clients or talents, Bregje makes sure Buddy always operates with a thoughtful, personal and people-first approach.
We stay flexible, move fast and make things happen.